RBJ Senior Housing
Community focused design
Helping support the vibrant senior community at RBJ Senior Housing has been one of the most rewarding experiences of my career. Working closely with the Executive Director, Community Outreach Manager, and Facilities team, I created a variety of collateral tailored to different audiences and communication goals.
The highlight of my work was designing a series of educational and inspirational posters, along with the activities program for the grand reopening of The Rebekah—the property's beautifully rehabilitated, historic 16-story tower. For more than 60 years, this landmark has provided affordable housing for seniors in an exceptional location on the shores of Lady Bird Lake, and it was an honor to help celebrate its next chapter.
Role
Design Consultant
Client
RBJ Senior Housing
Product
Historic Senior Living Center
Status
Non-profit
Grand Opening Program
5.5 × 8.5 inches fold-over
Grand Opening Posters
24 × 36 inches, displayed on easels
Marketing Brochure
Custom sized tri-fold brochure
Wayfinding Poster
24 × 26 inches, in Lobby
To improve the visitor experience, I designed this wayfinding map and guide to simplify navigation between the property's two buildings. By clearly identifying entrances, secure key fob–only routes, and key destinations, the guide helps reduce confusion for guests, residents, and delivery personnel.
